Missed call — New lead  ·  3 seconds ago

You’re on a roof
nailing shingles.
Your phone rings. You’re 30 feet up,
both hands full.
You let it go. That was $9,000.

FollowThrough responds the moment you can’t. Every missed call gets an immediate text back — keeping the lead warm and getting the estimate booked while you’re on the roof.

3in 4
calls missed during storm season

After a major storm, roofing companies miss up to three in four inbound calls. Every crew is deployed, every line is ringing, and there’s nobody left to answer. That’s when the most expensive jobs walk out the door.

11min
before they call another roofer

After a storm, every roofer in town is getting calls. The homeowner isn’t waiting for a callback — the first roofer to respond gets the job.

$9k+
average full replacement

A full roof replacement starts around $9,000 and goes up from there. Missing a single call during storm season is a five-figure job gone.

Find out what’s walking out
the door every year.

5
$
35%
Lost revenue per year
$0
Recoverable with FollowThrough
$0
Based on 65% lead recovery rate from automated follow-up within 60 seconds.

Your next missed call,
two ways it ends.

Pick a scenario. Hit play. Watch what happens to a lead when nobody picks up the phone.

M
Mike — New Lead
Missed call · 4:47 PM
You missed a call from Mike

Three things happen
before you finish the job.

1

The lead calls. You’re busy.

Doesn’t matter. FollowThrough detects the missed call — or the after-hours voicemail, the website form, the Facebook message — and starts the follow-up immediately. No delay. No “we’ll get back to you.”

2

They get a real text in under 60 seconds.

Not a form email. An SMS from your number, in plain language. It confirms someone’s on it, asks what they need, and starts qualifying the job. Most leads respond within three minutes of receiving it.

3

The job gets booked while you’re still on the job.

The conversation collects the details — what they need, the address, when they’re free. The appointment lands on your calendar. You see it when you wrap up. The job was never at risk.

f.
Most home service businesses don’t lose jobs because they do bad work. They lose them because nobody followed through.

The lead called. The system responded. The conversation happened. The job got booked. That’s the whole product — running automatically, every time, whether you’re on a job site or asleep at 11 PM.

Let’s talk about
your business.

No 14-day trial with a credit card. Just a 20-minute call where we look at what you’re actually missing and whether this is the right fit.

Book your demo

Send us a message.

Tell us about your business and we’ll reach out to schedule a time that works for you.

Book your demo.

Pick a time that works. We’ll show you exactly what FollowThrough looks like set up for your business — no slides, no pitch deck.